Privacy Priorities - page 46

government lies in the information that
from the data we provide as
consumers. This is one of the hallmarks of
Big Data.
This will continue to raise issues in terms of
the traditional approach to data protection.
One of the key characteristics of Big Data is
“more” – collect more, use more. But that
runs up against key privacy protections,
specifically, that personal information can
only be collected and used for a specific,
identified purpose. How will consent work
in such an environment?
The increasing focus on the use of personal
data to attempt to make predictions – for
example, with online behavioural advertising
(what is this person likely to buy?); in law
enforcement (who is a potential terrorist?);
and with genetic testing (am I likely to
develop a particular disease?)
From a privacy perspective, predictive
capacities raise the possibility that decisions
about us may be based on inaccurate or
incomplete information or that organizations
may know more about us than we know
about ourselves.
International Cooperation
In all four priority areas, we have also
seen the vital importance of international
collaboration and cooperation.
In a digital and interconnected world, privacy
issues have become global.
People throughout the world rely on
common information and communication
technologies – we share information, videos
and photos on a few highly popular social
networking platforms; we play online games
on the same platforms and we use the same
search engines. Individuals increasingly buy
goods and services from organizations based
outside their own countries.
As a result of these trends, when one global
company changes its privacy practices, or
worse, when it experiences a privacy breach,
millions of people worldwide can be affected.
Meanwhile, law enforcement and public
safety issues have also been significantly been
impacted by globalization – for example, with
countries exchanging personal data regarding
air travel and border control.
Global issues demand a global response, which
is why our Office has worked hard to encourage
cooperation by actively participating in a
number of international organizations.
These include, for example, the Organisation
for Economic Co-operation and Development
(OECD), Asia-Pacific Economic Cooperation
(APEC), the Global Privacy Enforcement
Network, the
Association francophone des
autorités de protection des données personelles
and the International Organization for
Standardization (ISO).
Modern Legislation
The rapidly changing nature of each priority
has also highlighted the critical need for
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