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Increasingly, we are putting our personal information online in order to gain access to the benefits of Web 2.0: We list and rank our favourite books on vendor sites, and in return we get recommendations for books we might never have heard of otherwise. We indicate which high school we attended on our Facebook profiles, and in return we reconnect with long-lost friends.

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How children’s sites see your kids as marketing goldmines

On the second day of our conference, Professor Valerie Steeves spoke about how children interact with popular sites like Webkinz, Neopets and Barbie Girls. We have already provided a brief summary of her presentation and her fellow speakers on the subject, but thought you would like to see her speech. The presentation deck she used for her speech, and to which she refers, is also available online.

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