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Online Privacy: A Human-Centered Approach


Behavioural Economics in Action at Rotman (BEAR), University of Toronto



Project Leader(s)

Dilip Soman, Professor of Marketing and Co-Director of BEAR


The Behavioural Economics in Action at Rotman (BEAR) Centre at the University of Toronto hosted the fourth OPC Pathways to Privacy Research Symposium at the Rotman School of Management on March 10, 2017. Over 150 participants from diverse backgrounds (academia, government, non-profits, privacy professionals, and students) attended the full-day event, which centred on the topic of “Online Privacy: A Human-Centred Approach.”

The symposium included two keynotes (presenting the privacy challenge from a behavioural and regulatory perspective), four presentations by researchers funded by the Contributions Program, a panel discussion on the future of privacy design, and an interactive workshop. The format of the symposium exposed participants to cutting edge research and allowed them to share their own ideas and make linkages to their own practice. Themes of research presentations were diverse, ranging from online privacy education programs, privacy literacy and reputational risks for youth, to the privacy implications of intelligent transportation systems.

By bringing together stakeholders from various fields, the event served as a forum for creative exchange of ideas on how to move the privacy agenda forward. Attendees noted in the feedback survey that the symposium helped them to better bridge the gap between academic thinking and application of privacy solutions to the business and public policy environments.

Project deliverables are available in the following language(s):



OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

Behavioural Economics in Action
Rotman School of Management
105 St. George Street,
Toronto, Ontario
M5S 3E6

Telephone: 416-978-6980

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