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Development of a Marketing and Distribution Plan for the Documentary “Data Mining the Deceased”


York University



Project Leader(s)

Julia Creet, Associate Professor, Department of English


In support of promoting a documentary previously funded by the OPC - “Data Mining the Deceased: Ancestry and the Business of Family”- researchers developed a marketing and distribution plan. “Data Mining the Deceased” explores the industry behind the exponential growth of genealogy, and its potential impact on privacy. The documentary had its world premiere broadcast on TV Ontario (TVO)—the public broadcaster of Ontario—in 2017 and was shown a number of additional times on the station and its website. The documentary is also receiving considerable attention internationally; it has been shown at film festivals in North America and Europe, as well as by broadcasters abroad.

To extend the reach of the documentary the researchers developed—in collaboration with Good Influence Films, an impact marketing and distribution company—a marketing and distribution plan that outlines goals and objective, target audiences, potential partners and influencers, a distribution calendar, and a budget for overall distribution.

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

Julia Creet, Associate Professor
Department of English, York University
4700 Keele Street
Ross Building, S900
Toronto, Ontario
M3J 1P3

Telephone: (416)736-2100 Ext: 66255

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