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Commissioner Stoddart to release new online advertising guidelines

Privacy Commissioner of Canada Jennifer Stoddart will outline the privacy dos and don’ts for the use of online behavioural advertising during a keynote address Tuesday, December 6, 2011.

The Commissioner will also release a new guidance document to help advertisers, websites, browser developers and other organizations involved in online behavioural advertising ensure their practices are in compliance with Canada’s federal private-sector privacy law, the Personal Information Protection and Electronic Documents Act, or PIPEDA.

Commissioner Stoddart has previously expressed concern about the lack of both visibility and meaningful consent with respect to online tracking, profiling and targeting. 

Commissioner Stoddart will deliver a keynote address to the Marketing and the Law Conference organized by the Association of Canadian Advertisers and Marketing magazine in partnership with McMillan LLP.  She will be available for in-person interviews immediately following her presentation.

Date:

Tuesday, December 6, 2011

Time:

9 a.m.

Location:

Velma Rogers Theatre, 333 Bloor St. East, Toronto

Event:

Marketing and the Law Conference

Background materials on the issue of online behavioural advertising are available on our website:

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For more information, please contact:

Valerie Lawton
Office of the Privacy Commissioner of Canada
E-mail: Valerie.Lawton@priv.gc.ca

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