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How children’s sites see your kids as marketing goldmines

On the second day of our conference, Professor Valerie Steeves spoke about how children interact with popular sites like Webkinz, Neopets and Barbie Girls. We have already provided a brief summary of her presentation and her fellow speakers on the subject, but thought you would like to see her speech. The presentation deck she used for her speech, and to which she refers, is also available online.

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