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"People don't care about privacy until it bites them."

Understanding how we construct and manage our online reputations is crucial in our understanding of how people determine what to make public and what to keep private in online environments. The interview below, with Firefox's Creative Director Aza Raskin, has some interesting observations on what the construction of identity and memories could look like in the future. Also, around 4:35, he talks about the work Mozilla has been doing to create a set of privacy icons in the style of Creative Commons licences to help people understand how their data is being collected and used.

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