Language selection


Public opinion survey

This page has been archived on the Web

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please contact us to request a format other than those available.


Findings of a 2007 poll commissioned by the Office of the Privacy Commissioner of Canada

Ottawa, October 17, 2007 – The Office of the Privacy Commissioner commissioned EKOS Research Associates to survey Canadians on a number of privacy issues.

Some of the key findings of the poll, conducted in March, are:

  • Privacy continues to mean very different things to Canadians, who increasingly think first of the protection of their personal information.
  • It is difficult to make broad-based assumptions for all Canadians about particular uses of personal information. What is acceptable to one Canadian may be entirely unacceptable to another.
  • Seven in ten Canadians feel they have less protection of their personal information than they did ten years ago.
  • Canadians continue to agree (60%) that health information is one of the most important types of personal information that needs protection through privacy laws.
  • Only a small proportion of Canadians believe the government (17%) and businesses (13%) take protecting personal information very seriously.
  • 77% of Canadians believe that government agencies and affected individuals should be notified if sensitive personal information is compromised as a result of a breach. 66% believe government agencies and affected individuals should be notified if non-sensitive information is compromised.
  • Four in five Canadians place great importance on having strong privacy laws. Despite this, more than half report they are not aware of any privacy laws currently in place.
  • Nevertheless, 69% believe that they are doing a very good or good job at protecting their own personal information.
  • While a large number of Canadians (65%) have memorized their Social Insurance Number, 46% continue to carry their SIN card with them.
  • Half of Canadians (48%) are unaware that warranty cards are not necessary to ensure a legal warranty. A significant proportion of Canadians (40%) are not aware that companies use warranty cards to collect personal information for marketing purposes.
  • 72% of Canadians believe unsolicited junk email (spam) is a significant problem.

The EKOS poll involved a 15-minute telephone survey with a random sample of 2,001 Canadians from March 13th to March 26th 2007. The poll is considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.

Report a problem or mistake on this page
Error 1: No selection was made. You must choose at least 1 answer.
Please select all that apply (required):


Date modified: