Kids for Sale: Online Privacy and Marketing

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Organization

Media Awareness Network

Published

2009

Summary

Marketing to children and the protection of privacy are two important issues that have emerged as marketers exploit the interactive capacities of the Internet. This workshop offers a sampling of online commercial environments that attract children. Kids for Sale explores current strategies for marketing to kids and the ways in which children's privacy may be compromised online. The workshop underlines how important it is for kids to know when they are being informed, entertained or marketed to online and also to understand how their personal information may be used.

This document is available in the following language(s):

English and French only

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

950 Gladstone Avenue, Suite 120
Ottawa, ON
Canada
K1Y 3E6

Email: info@mediasmarts.ca
Website: http://mediasmarts.ca/
Tel: (613) 224-7721
Fax: (613) 761-9024

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