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Awareness Campaign on the Protection of Personal Information and Privacy

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Coopérative radiophonique de Toronto (CHOQ-FM)




The provincial privacy awareness campaign, “On vous observe, voyez-y!” which took place March 10–26, 2010, is a preventive, informative and interactive popular education and social marketing initiative to increase public awareness about privacy rights and obligations. The campaign is aimed at a broad audience: Franco-Ontarians, including young people, newcomers, parents, students and organizations that provide services to this clientele.

Through the development of various awareness and communication tools, such as radio vignettes, the Internet, posters, postcards, viral videos and more, CHOQ-FM 105.1 and launched an Ontario-wide multi-platform campaign in MICRO member community radio stations, Francophone newspapers, television, Francophone schools and online.

The campaign kicked off at 5 p.m. on Wednesday, March 10, 2010, and the promoter was honoured to welcome the following special guests: Ms. Madeleine Meilleur, Minister of Community and Social Services and Minister Responsible for Francophone Affairs; Ms. Chantal Bernier, Assistant Privacy Commissioner of Canada; and Mr. Jacques Saint Laurent, President of the Commission d’accès à l’information du Québec. The event wrapped up with a special broadcast of a round table discussion live from Toronto City Hall.

This document is available in the following language(s):

French only

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

CHOQ.FM, la radio Web de l'UQAM
case postale 8888 succ. Centre-Ville
Montréal, Québec
H3C 3P8

Tel: (514) 987-3000 poste 2629
Fax: (514) 987-4679

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