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Privacy: Better integrated knowledge for better informed communities

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La Coopérative radiophonique de Toronto (CHOQ FM)



Project Leader

Tonia Mori


Privacy: Better integrated knowledge for better informed communities is a social marketing and informative popular education initiative that seeks to raise public awareness about privacy. In order to achieve this, CHOQ-FM 105,1, Toronto’s Francophone radio station, developed a series of interviews and reports that were broadcast by 12 Francophone radio stations, in every Canadian province.

First, the purpose of the content developed was to transform and apply theoretical results obtained by researchers on privacy concerns. To accomplish this, 15 researchers were met with and interviewed.

Furthermore, this initiative also sought to present the practices of private- and public-sector organizations regarding their methods of collecting personal information and their use of it in their activities. Ten organizations answered questions.

All in all, a series of 25 interviews, a round-table episode and six reports were produced and broadcast.

This document is available in the following language(s):

French only

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

CHOQ FM 105,1
425 Adelaide Street West
Suite 302
Toronto, Ontario
M5V 3C1

Tel: 416-599-2666
Fax: 416-599-2667

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