Protecting Online Reputation – Campaign to raise awareness in adolescents about privacy issues with help from Web influencers
The project developed by Option consommateurs consists of producing short, humourous and educational videos with help from two Web influencers (YouTubers) in order to raise awareness among and provide guidance to Canadian youth about the issues of Internet privacy.
Two influencers, one English-speaking and one French-speaking, both approximately 18 years old, have been retained to represent the two main linguistic communities in Canada. The English-speaking influencer is a young Torontonian who has been active on social media for 6 years. Her YouTube channel has nearly 200,000 subscribers, and she has produced over 300 videos. The second influencer is from Quebec. He has been producing videos for over 4 years and has a community of 40,000 subscribers.
The content of the videos was developed by the Web influencers in collaboration with Option consommateurs. In an effort to better guide the influencers in their writing, the organization prepared a summary document, based on online resources made available to the public by the OPC, where key messages are identified.
In addition to videos, created by adolescents for adolescents, a microsite will be designed to give high school and college students advice so that they can better protect their online reputation. A communications plan was completed and will be distributed during the second year. To reach the target audience, an innovative campaign, focused on social media (Instagram and Facebook) will then be launched in order to promote the videos and related Web content.
This document is available in the following language(s):
OPC Funded Project
This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.
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