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Disclosure of Grant and Contribution Awards Over $25,000

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Detailed Report

Recipient Name: Ryerson University
Location: Toronto, Ontario
Date: 2010-08-13
Value: $16,000.00
Type: Contribution
Purpose: This project proposes to investigate the field of targeted advertising from the experiences of different stakeholders (advertisers, publishers, consumers) and through two lenses (the marketer looking to find more effective promotion mechanisms and the privacy advocate concerned about the potential harm of technologically-enabled targeting). 
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