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Be privacy proficient: Get meaningful consent

A short video to help businesses that are subject to PIPEDA understand their obligations for obtaining meaningful consent. This video complements the Guidelines for obtaining meaningful consent.


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Be privacy proficient: Get meaningful consent

[♪]

Text appears on screen: Be privacy proficient: Get meaningful consent

The majority of Canadians are concerned about their privacy

[An icon representing a person appears on the screen. It is in a white circle. Many different icons appear around the person icon, including icons for thumbs-up, a dollar sign, a map, an email symbol and other people. These represent your personal information.]

Text appears on screen: And many feel like they’ve lost control over how their data is used

[Some of the icons around the person icon move away and then disappear.]

Text appears on screen: Businesses that are proactive on privacy enjoy their customers’ confidence and trust

[An image of a small business and an image of circle with three icons representing people appear above the text. A checkmark appears between the two images.]

Text appears on screen: Be privacy proficient

[Above the text, an icon representing a person appears in the middle of the screen. A circle with breaks in it surrounds the person, and then becomes a solid white circle. The circle then turns yellow and expands outward.]

Text appears on screen: Understand that your organization must obtain meaningful consent for collecting, using and disclosing personal information

It’s the law. How can you ensure the consent you obtain from your customers is meaningful?

[A question mark appears above the text.]

Text appears on screen: Make privacy information

  • readily available

[A speech bubble with an “i” representing information appears under the text.]

Text appears on screen:

  • user-friendly

[A happy face appears under the text.]

Text appears on screen:

  • understandable

[A lightbulb appears under the text.]

Text appears on screen: Emphasize

  • what personal information is being collected

[Three icons appear: a person, a map and an envelope.]

Text appears on screen:

  • with whom it will be shared

[Three icons appear representing small, medium and large businesses.]

Text appears on screen:

  • why it’s being collected, used or disclosed

[Three icons appear: an envelope, a chart diagram and a dollar sign.]

Text appears on screen:

  • what if any potential harms may arise from collecting or sharing their information

[A triangle with an exclamation mark inside it appears—a warning or caution sign.]

Text appears on screen: Give people a clear choice to opt out if collecting, using or disclosing their personal information isn’t necessary for the product or service to function

[An image of a web page appears, with fields for inputting a variety of personal information. The mandatory fields are highlighted in grey with an asterisk next to them: the name, email address and phone number.]

Text appears on screen: If you make significant changes to your privacy practices, including new uses or disclosures to other parties, you must obtain new consent

[The same image appears, but some fields have disappeared and there is a new mandatory field for making a payment. Then at the bottom of the screen, a checkbox with the words “I consent” appears.]

Text appears on screen: Keep in mind:

You can only collect, use or disclose personal information if a reasonable person would consider it appropriate (the OPC has guidance on that)

[On the left, an icon representing a person appears with lines under it, representing information.]

Text appears on screen: And you need to let people withdraw their consent

[The lines under the person icon disappear.]

Text appears on screen: When you’re proactive on privacy, you help build trust with your customers

[An image of a small business and an image of a circle with three icons representing people appear above the text. A checkmark appears between the two images. Then the checkmark turns into a heart.]

Text appears on screen: And the more your customers trust your company, the more likely they are to do business with you

[The heart turns into a dollar sign and lights appear in the windows of the small business.]

Text appears on screen: Be privacy proficient

Learn more about how you can meet your obligations under PIPEDA

priv.gc.ca/consent

[Above the text, an icon representing a person appears in the middle of the screen. A circle with breaks in it surrounds the person, then becomes a solid white circle. The circle then turns yellow and expands outward.]

[The final screen appears, showing the logo for the Office of the Privacy Commissioner.]


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