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Young Canadians in a Wired World, Phase III: Talking to Youth and Parents about Life Online

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Media Awareness Network (now referred to as MediaSmarts)




Through funding from the Office of the Privacy Commissioner of Canada, Media Awareness Network (MNet) launched Phase III of its ongoing study Young Canadians in a Wired World (YCWW). This qualitative research stage of the study is a critical component of the project – providing the foundation and direction for the development of the quantitative classroom-based research instruments.

Initiated in 2000, YCWW is the most comprehensive and wide-ranging study of children and teens’ Internet use in Canada. The research project, which tracks and investigates the behaviours, attitudes, and opinions of Canadian children and youth with respect to their use of the Internet, has been conducted in three phases: 2000-2001 (Phase I), 2004-2005 (Phase II) and 2010-2013 (Phase III). Through this research MNet has harvested a wealth of information and insights about the privacy implications of young Canadians’ online activities and behaviours. The research has highlighted the importance of education as a key response in helping young people make smart and informed online decisions.

Phase III - Year One funding (October 2010-March 2011) supported the following activities: conducting a literature review of the most current research; developing discussion guides and other materials for the teacher interviews as well as for parent and youth focus groups; conducting ten one-hour interviews with Canadian teachers; and compiling and coding the interview data to produce a preliminary analysis.

Phase III - Year Two funding (June 2011-March 2012) supported the completion of the qualitative research stage though the following activities: parent and youth focus groups in Calgary, Toronto and Ottawa (in each centre, three sessions with children and youth, ages 11-12, 13-14 and 15-17, and one session with parents of children ages 11 to 17 were conducted); focus group data was transcribed and coded; data was analysed, a qualitative research report was written, and a communications strategy and promotional materials were developed.

This document is available in the following language(s):

English and French only

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

950 Gladstone Avenue, Suite 120
Ottawa, ON
K1Y 3E6

Tel: (613) 224-7721
Fax: (613) 761-9024

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