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Young Canadians in a Wired World, Phase III: Quantitative Research Project – Year 1

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Project Leader(s)

Jane Tallim, Co-Executive Director
Julia Ladouceur, Project Manager


Initiated in 2000 by MediaSmarts, Young Canadians in a Wired World (YCWW) is the most comprehensive and wide-ranging study of children’s and teens’ Internet use in Canada. Phases I and II of this ongoing research project— which tracks and investigates the behaviours, attitudes and opinions of Canadian children and youth with respect to their use of the Internet—were conducted in 2001 and 2005.

With funding from the Canadian Internet Registration Authority (CIRA), the Office of the Privacy Commissioner of Canada (OPC) and the Alberta Teachers' Association, in 2012 MediaSmarts embarked on the quantitative stage of Phase III of YCWW: a nation-wide investigation of a representative sample of Canadian children and youth, ages 9 to 17. The study was conducted in every province and territory and included Public and Roman Catholic and English and French schools in both urban and rural school districts. The sample comprised approximately 5,000 students, and participants were proportionate in terms of age sub-groups, males and females, French and English speakers and stratified by province/territory and community size.

Year One funding (2012-2013) supported the following activities: conducting a literature review of studies on young people’s use of the Internet and mobile technologies; striking an advisory committee; contracting a research firm; drafting the survey instruments (including online and paper versions of the questionnaires for students in Grades 4 to 6 and 7 to 11); completing the University of Ottawa ethics review; conducting outreach and securing ethics approvals from participating school districts and schools; and, implementing the survey in classrooms.

MediaSmarts has received additional funding from CIRA and from the OPC’s 2013-2014 Contributions Program to complete the quantitative research stage.

This document is available in the following language(s):

English and French

  • Information specifically about this phase of the YCWW project is not available online, as the project is ongoing. Please contact the funded research organization for more information.
  • English (HTML document) (various YCWW reports)
  • French (HTML document) (various YCWW reports)

OPC Funded Project

This project received funding support through the Office of the Privacy Commissioner of Canada’s Contributions Program. The opinions expressed in the summary and report(s) are those of the authors and do not necessarily reflect those of the Office of the Privacy Commissioner of Canada. Summaries have been provided by the project authors. Please note that the projects appear in their language of origin.

Contact Information

950 Gladstone Avenue, Suite 120
Ottawa, Ontario
K1Y 3E6

Tel: 1-800-896-3342 (in Canada) or (613) 224-7721
Fax: (613) 761-9024

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